I found the link to a fascinating post on Joanie San Chirico’s blog, which sent me to Edward Winkleman’s blog. Who you might ask? Honestly, I’m not sure, but it is a fascinating breakdown on the expenses faced by an art gallery. As he and Joanie rightly noted, many people (emerging artists included) are surprised that a gallery’s cut is 50 percent of the sales price, and only 50 percent (60 if you’re lucky, like me! living in not-really-rural Camden) to the artist. Why? well, Winkelman’s explanation is worth reading: click here to open it up in a new window.

When I worked for an interior designer on San Juan Island, Wash. (that was a whole ‘nother set of nightmares, but I learned a TON about high-end home dec sewing, interior design, and business), the designer used to quote the adage that “the cost of doing business is one-third.” That apparently applies across a lot of industries. As well, wholesale in many industries, including quilting, is fifty percent of suggested retail.

So, despite our math-phobias, let’s do the math. If you take a yard of fabric at $10 per yard, you can guesstimate that the wholesale cost was $5 per yard plus shipping/freight/delivery charges. The cost of doing business is 1/3, or $3.33 (one third of $10), which covers rent, utilities, insurance, wages, cash register receipt paper, fees charged by credit card companies, and so on. Then, if like Maine-ly Sewing, the shop is nice and gives you a ten percent discount because you are a member of a guild, that is another dollar.

If you’ve been doing the arithmetic, that is 5 + 3.33 + 1 = 9.33. That leaves all of 67 cents of “profit” for the shopowner. No wonder quilt shop owners and other shop owners work so hard and have such a long road to staying in business.

For me, I’m thrilled to have my sales at Ducktrap Bay Trading Co., a gallery here in Camden, Maine. I may not make a lot (close to minimum wage) when a journal quilt sells, but it SELLS. Which it would not do otherwise (like sitting in storage on my spare bed). The owner and staff work hard (without being pushy or intrusive) to sell all the works (last time I was in a new staff member wanted to ask me about my work and inspiration so he would have more to tell customers!), and pay their bills, so they deserve their cut, too.

And I won’t grump about the price of things in stores as much……especially not quilt stores!

As usual we had a wonderful meeting, tho it was a bit hectic with summer, kids underfoot and Kate having to arrange last minute kid-care (and for all of us, kids come first!). We sat out on the back porch, where I for the most part forgot to take pictures. Ok, just checked the files. I forgot to take a lot of pictures!

For our group show at the Camden Public Library (opens Aug. 2nd thru the 30th, Artists’ Reception on Saturday the 11th from 1-4 pm), we wanted to do a group project. We came up with the idea of a grid. Each of the five of us would contribute one photo (we all tossed several into the pile, then collectively picked one from each person). Then each of us would make one small piece based on that photo. In the end we will have a grid where each column is a different person’s “take” on that photo, and each row will be one person’s version of the five photos.

Deborah and I both managed to finish…hoooray! AND Deborah gets bonus points for not only finishing, but getting them done in time to mail to me for this month’s meeting! She is also the only one to decide to use some consistent themes, to make the five pieces a series. She did so by printing parts of the photos onto sheer fabric, then using a green print fabric underneath on at least a couple of them, and her “signature” writing on the quilts also. The photo above is Deborah’s work…3 of the 5 pieces.

The pieces are all 7 inches tall, the “horizontals” are 10 inches across, the small ones 5 inches across. We laid them out on my table (OK…plywood on planter pots with a Bolivian cloth on top…sorry about the visual clashing of the stripes and the quilted pieces). Deborah’s are the top row, mine are next, then Kates, and Hannah’s, and Kathy forgot hers at home! Kath and I will get everything organized for hanging in about two weeks. I’ll take better pics of mine and share them in a few days, and I promise they will have a more pleasing background!

Recently on the SAQA (Studio Art Quilts Associates) group list, a discussion came up about how one can make a bit of a living as an art quilter. I’ve received some positive comments about my post, so thought I’d tidy it up a bit, add an intro paragraph, and share it here. Hope this is interesting or helps some of you!

Perhaps the most useful think I have done is to join the QuiltArt list (www.quiltart.com). That is an on-line group of 2500+ souls around the world. Some are new to art but longtime quilters, some are experienced artists but new to sewing, some have super demanding day jobs and can only enjoy art quilting part time, and others of us are trying to make a go of it. By reading the list… and I will warn you the traffic is sometimes voluminous!… I have learned about art, about quilting, about the business side of things, entering shows, you name it. I told hubby that it was my on-line Master’s Degree in art quilting, and it really is.

And here’s what I wrote to the SAQA list:

I am faaaaarrrrrr from a known quantity, but here’s what I’ve done, and bit by bit it is working… seems as though I have (through sheer dumb luck) done much of what Pamelala (Pamela Allen, art quilter extraordinaire) has done…..

On the theory that I can’t sell my work if (a) I’m not known and (b) it is not seen, I have:

entered juried shows—can’t afford to do as many as Pamelala, but I look at geographic location when entering. Some like PIQF in Santa Clara I do again, others like Road2California I won’t (shipping there and back is more expensive than PIQF). Big name shows: if I can get in, I pay to ship no matter what (i.e. Houston, Paducah, and may even start thinking about UK and Japan…).

entered juried exhibits—both art and quilt venues, though mostly the latter, looking for geographic diversity!

participate on line–on QuiltArt, the Janome 6500/6600 list, a small group or two, I have actually gotten teaching jobs here in Maine through a referral from Florida–someone on the Janome list told a friend in Maine about me!

participate in travelling challenges that go to various venues–these have been through the QuiltArt list, but Annie Copeland’s exhibits were a great start, and currentliy Fabled Fibers

teach–as someone once told me, your students will like your work and some may buy it, and they are the word-of-mouth that is so valuable

have a website and keep it updated

have a blog and write regularly—this has been the biggest surprise. Google LOVES my blog! And it has brought me jobs, folks who like my work, etc. I’m migrating the blog to the website later this summer, which should help bring readers to the website and do even better with the search engines (and an additional note for my blog readers: I can’t believe how much fun I’ve had writing these “letters to you at the other end of the ether”…thanks!)

had local shows…at the bank. All I had to do was sign up for a month. Sent press release to the paper, which resulted in a page 1 of the B section full page article. Both led to great name recognition around town, which in turn led to…. This October at the new coffee house… just asked the owner, brought my work, she said yes! And ditto for the library… a gorgeous facility (small, we are after all a town of 5,700, but it draws paying members from neighboring towns because it is so good) where my mini-group (which was in Quilting Arts last winter) will have a show in August

walked into a local gallery, started chatting with staff, and then owner, who remembered my show at the bank–she agreed to try selling some of my work, said she didn’t know if it would sell but we could try. So we did and guess what…it works! I am a total unknown, she had never even SEEN an art quilt let alone know what it was called, but she liked it and was willing to give it a go (it’s a quirky gallery… prize winning carved and painted duck decoys, scrimshaw, as well as more traditional media)

Enter exhibits like the journal quilts… now Karey Bresenhan actually knows who I am, and has even bought my work… first a postcard I donated to FFAC (Virginia Spiegel’s cancer research fundraiser), then a major piece that got juried into the Viking “Imagine That” show (purchased for the IQF collection) and included two I Remember Mama quilts and journal quilts in her books. (And apart from that major ego boost, I have learned more than I can express by having been a part of he journal quilt process!)

Enter magazine contests and write article proposals: Quilting Arts! Made it to finalist one year in the calendar contest, and after many tries, have articles in the pipeline for later this year (still not saying much so as not to jinx things ) Working on the other mags

So as (One SAQA member) said, just keep doing it. It is a LOT of work. And I mean work. The playing with cloth and thread is fun. So is going to Festival. But it is also meeting the people that go with the names, making the connections, making yourself visible, and doing the (kinda yucky not fun) marketing stuff. The meeting people is fun, but the “selling yourself” is less pleasant, but if I don’t do it, no one will. So I just grit my teeth and do it, pleasantly, and sometimes I meet some totally cool people and it turns into fun.

Hope this helps?

Cheers, Sarah

website: https://www.sarahannsmith.com
blog: https://www.sarahannsmith.com/weblog/
and http://www.planet.textilethreads.com

Then I remembered to add the next day:

And your comment about one step at a time reminds me… My friend Kathy said to me a couple weeks ago “Did you have this all planned out? It seems like you’ve had this map in mind and set about achieving it” or something to that effect. My answer: heavens no! I have done one thing at a time, then another occurs to me, then maybe three or four (like I have another thing to pursue, but no time this year, so maybe by October?)…. so it’s one thing leads to another leads to another. And sometimes an opportunity pops up out of nowhere, and you just have to go with it, whether it is convenient or not.

Now, if I were still at my old day job, I’d have most nights and weekends to myself, and get paid about 10 times as much….. but I still wouldn’t go back (at least not while the kids are home…when they are off to college… maybe, for five years, just long enough to get a full pension…….)